4min chapter

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Dr. Robert Malenka: How Your Brain’s Reward Circuits Drive Your Choices

Huberman Lab

CHAPTER

The Effects of Social Media on Addiction

The notion of feeling connected has a lot to do with buffering loneliness when we are alone. I have no doubt it's activating my reward circuitry, not nearly to the degree that a hit of cocaine or an opioid would do. And yet social media is capitalizing on some of these same reward mechanisms in, presumably, the nucleus accumbens. Are there any data that you're aware of that shows that social media has a high addictive liability? Or do we even need an experiment?

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