Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Landscape for CMOs
Mark O'Mara: We live in a strange time and place right now. He says the landscape for CMOs is very much the way it has been for the last say five or six years. No one knows how long it takes for those investments to pay off, he says. "Some of the most strategic marketing investments ... don't show up in today's reporting"
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