The Rise of Snap Stories

Snap was like, we got an idea. What if we just reduced this all back to what it used to be? David Dobrik is starting to build other characters similar to what he did with his vlog. He's introducing new characters and he's actually allowing them to take the phone and go on side quests or little journeys because I'm posting 200 frames a day is really intensive. It's an interesting style of content that we're seeing right now. Because the Instagram story is no longer that. The rates are astronomical, but a lot of creators are doing it now. We just send signals to brands to not work with us. Hello, fresh and snap are out.