
How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit
A Product Market Fit Show | Startup Podcast for Founders
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How Much Research Did You Spend on the Research Phase?
We spoke to literally hundreds of people in the industry, like phone calls, job safe visits, etc. And that was partially because we did not have a technical co-founder on the team. We had to get it right because we could not afford to build the wrong product. That also was a further incentive incentive to just do all of that research. So in total, it was probably six months of like, not even building anything.
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