13min chapter

Americast cover image

Profile: Who is Donald Trump? (Part 1… The Brand)

Americast

CHAPTER

The Apprentice: Crafting the Trump Brand

This chapter examines how 'The Apprentice' shaped Donald Trump's public image as a successful businessman through scripted elements and strategic editing. It discusses the duality of his portrayal as both a celebrity and a target of mockery, which influenced his transition into politics. Additionally, it highlights a crucial moment in Trump's career that underscored the significance of perception over reality during a financial crisis.

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