
Ep229 - Dan Ariely | Predictably Irrational
Talks at Google
00:00
The End Matters a Great Deal
The end matters a great deal in all kinds of things. How do we end a dinner? We end it with a dessert. And how would you want to end the vacation? Not getting home and washing everything and cleaning, or getting stuck in an airport. Our imagination is often better than reality. H so think about something a almost everything. What what better the experience itself, or how you can imagine it would be? You see, we have a tendency to fill in the gaps. And we we fiel in gaps in over optimistic terms.
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