Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Consumer Insight and Empathy
This chapter explores the significance of consumer insight in predicting behavior and inspiring client teams through research. It discusses the challenge of delivering difficult information with empathy and using metaphors to convey messages kindly. The chapter also emphasizes the importance of teaching soft skills, understanding customers, and the value of empathy in relationships.
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