Alex Threatens to Cut Off His Finger on the Sunday Show

Rogan's business model relies on a really uncomfortable intersection. He needs to appear sincere enough to convince his audience that he would like cut his finger off so they can feel that level of commitment to the fight, which is code for you give me money. Alex has gotten himself in a sort of position where in order to pull off dumb publicity stunts like this, he has to exploit the parasocial connection he has with his listeners and make them the ultimate butt of the joke. The real idiot hears anyone who listened to Alex do his whole act and took it to mean anything. There is nothing else except this moment Jordan.