22min chapter

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Aaron Edelheit: Dumpster Diving in Cannabis

Value Hive Podcast

CHAPTER

Craft Branding Strategy in the Cannabis Industry

This chapter discusses Grown Rogue, a cannabis company that positions itself as a craft brand in the industry. The speaker emphasizes the importance of having a clear strategy and highlights Grown Rogue's ability to achieve high margins. They also discuss the challenges faced by craft competitors and the future prospects in the cannabis industry.

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