"How I Scaled Ali Abdaal to Millions without Losing His Voice" | Former Head of Content, Ines Lee
Marketers Do Coffee
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Crafting Strategic Content: Beyond Repurposing
This chapter emphasizes the need for tailored content strategies across different platforms, advocating against simple repurposing. The discussion covers the creation of effective Standard Operating Procedures (SOPs) and checklists that evolve over time, enhancing business processes. By prioritizing action and practical experiences, the speakers highlight the importance of balancing authenticity with effective growth strategies in content marketing.
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