"We have so much in this modern digital age that many people in the past don't have," he says. "If you move forward as a company, if you start your website and everything, if you realize you need to tweak, it's as easy as get on your website,. Change your colors, change your logo, do whatever, but just move forward." 'Most people won't even take the first step of creating a website or creating a product,' Tyler adds.'They're too proud to start at the bottom or do the work that is required, the ugly gritty work that really nobody wants to see you doing to go start the next thing.'