28min chapter

App Marketing by App Masters cover image

Your App Growth Questions Answered

App Marketing by App Masters

CHAPTER

Strategies for App Localization and ASO

In this chapter, the speakers discuss localization strategies and the importance of targeting specific keywords for app store optimization (ASO). They recommend creating niche apps for different cities and emphasize the benefits of including the primary keywords in the app icon and screenshots to improve conversion rates and increase rankings.

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