Doing Customer Interviews Can Be Really Beneficial

There's a big difference between doing customer interviews and actually doing them well. So i am an advocate for doing them throughout the customer life cycle. You can get so much good information out of people who have been a customer for years, because it will help you find other customers that your business is already serving well. But honestly, i meen cancellation interviews or interviews on hard mode, and i think they're onlyf for people who've done quite a few.