Is Artificial Intelligence Going to Be the Most Disruptive Force in Marketing?

Artificial intelligence as a broad suite of tools is it's going to be the most disruptive force in marting and particularly in creative over the next ten to twenty years. Marcus, i'm interested hereand maybe you could come in at this point and talk a little bit about how you think some of these ideas may contribute to the marketing experience or to creatives working in ad agenciess. What sort of tools do you think they'll be able to take from it in the near future?Marcus: I don't think we're on the journey into that space yet but there are very rapid advances in thi space. And what we're seeing is technology coming out of the face that...