How I Built This with Guy Raz cover image

Advice Line with Mark Ramadan of Sir Kensington's

How I Built This with Guy Raz

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From Ketchup to Innovation

This chapter details the journey of a condiment brand that pivoted from focusing solely on ketchup to successfully introducing mayonnaise and other products. It highlights the lessons learned from unexpected market successes and consumer preferences, while also featuring a caller discussing their innovative kitchen strainer. The narrative balances the challenges of retail expansion with the importance of maintaining brand integrity and addressing unique consumer needs.

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