Who Gives a Crap? Simon Griffiths tells Rory why he does
OnBD with ALF
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Beyond Meat Isn't Talking About Self-Denial
The first adherence of any movement, and this could include vegetarianism in a sense, not to signal self-sacrifice. And that can actually lead to products which never really scale. Brands like Beyond Meat are effectively not talking that language of self-denying. Which I think is quite important because ultimately, every purchase we make is a bit selfish. But at the same time, there's a limit to how much we'll give up functionality to make a point... You kind of want it to work. Yeah.
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