#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
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How to Personalize Your Groupon Program
Rick Steves: How does the member actually feel? Maybe it's the same thing about integrity. And I thought actually your idea of it being like a personal relationship is very good advice for anyone listening to this show. He says with today's loyalty platforms and all the other AI and machine learning stuff that's going on in the background, he thinks there is an opportunity now to finally get some of these things right.
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