EV Market Dynamics and Design Dilemmas

This chapter explores the intricate state of the electric vehicle market, focusing on the Chevrolet Bolt's price cuts and Ford's investments in EV manufacturing. The discussion also covers the evolving aesthetics of electric vehicles, highlighting consumer expectations and critiques of radical designs like the Cybertruck. Additionally, upcoming models from Buick and DeLorean are examined, raising questions about their practicality and branding strategies.