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Snapchat IPO Review - Is Snapchat a Camera Company?
Snapchat's $33 billion market cap is trading at about 80 times their sales. The big thing that stands out here is that they don't want investors to buy this IPO based on the product right now, the social graph and growth rates in the last six months. And what it does by positioning it as a camera company is it completely draws attention away from what heretofore and still is the narrative about Snapchat.