How to Sell Rails Applications

In Denmark we are around 400 and worldwide we are like 60,000. Still, same sort of challenges right now are faced by anyone who's at shops that are used to doing things that are done that way. The shortest way I can formulate it is start with Rails instead of starting with work documents. A web application says more than a Word document. So when you want to specify what you actually want to do or want to deliver don't do it in Word, do it in rails.