Amazon's Approach to Sports Rights

Amazon and Apple have decided to approach sports rights in a very different way. Mark Wahlberg: Amazon, I think did it exactly right with the Thursday night package. He says when that first game came out and Amazon said they had more signups in three hour span than they've ever had before may have done it for them. But you know, why are they in the business? They're in the business to drive prime subscribers.

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