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Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)
Marketing Against The Grain
How to Hire a Strong Founder
Joanna: The things that I've seen go most wrong for a founder in terms of the companies that have advised or invested in is they do what you said. Kip, actually, they hire someone who's really spikes on product marketing. Joanna: And then that person actually can't hire effectively to people to do the rest of the stuff. But if you're in marketing, just go listen to that last like 60 seconds. Cause I think that was the best summation of a career in 60 seconds that I've ever heard.
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