2min chapter

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses cover image

Shane Parrish: Why Discipline Doesn't Matter - Outside Insights

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses

CHAPTER

Permanent Equity - Why Brand Is Important

John Furentino: Most small business owners don't think brands are important. He says having that builder mentality goes a long way, no matter how much you scale. If you're someone who's ready to start a conversation about partnering with permanent equity, we'd love to hear from you. We know we won't be the right fit for everyone, but we're the perfect fit for someone.

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