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80% of Your Customers Will Bankrupt You | Ep 478
The Game w/ Alex Hormozi
How to Get New Customers Into Your Business by Design
The idea here is to find the fewest threads that they all share. If you could just find one thing that's a little bit weird that they all had, it massively narrows it down. The second step of execution is reverse engineering the sales process. You look at the reasons that the best customers said they bought and where they came from. And then we start to try and recreate the best customers buying experience rather than having happen on accident.
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