
Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Importance of Time Lagged Marketing
In times of great change, lots of volatility, high velocity change, we would all say is the last four years minimum. The relative stack ranks for each one of those years in terms of what's really working versus what's not working. So how do you place these forward looking bets that take six months to multiple years to cultivate?
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