Air Table - A Product Marketing Challenge?

Any use case could technically be addressed by air table. But it presents challenges and sort of, how do you build that platform and not get too specific? And the related challenge that was referencing is messaging. So with so much diversity in the customer bas an, an who could get value out of air,. How do you communicate what it is so that it's specific enough that somebody knows what to do with it; but not so vague that it's kind of confusing for sure?