Is It Fucked Up That You Want to Start With Attribution?

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An attribution needs to have a dictionary level change in terms of what it means. I think the tech was really sound, but i think now it's impossible to do attribution to the individual conversion level. It's wereback to audiences. But not to a person. We could certainly talk about attribution since 20 16.

We try not to navel gaze too much on this show, but our 200th episode felt like just enough of a milestone that we could do a mid-year "look back, look forward" show with a 7-year range. And we tracked down our original Commonwealth representative to join us for that discussion. Did we (first) party (cookie) like it was 1999? Maybe not, but that's the sort of reference you get with Jim Cain, the founder of Napkyn Analytics, and a co-founder of this very podcast! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.