Patriotic Consumer Mobilization in China

The chapter examines how China leverages patriotic consumerism as a tool for economic coercion and political influence, focusing on large-scale nationalistic boycotts. It delves into the role of China's domestic propaganda in mobilizing consumers and explores the nuances of state-sponsored consumer actions, particularly in response to perceived offenses by other countries. The discussion highlights the interplay between pre-existing nationalist sentiments among Chinese consumers and Beijing's strategic narrative shaping to spur actions that impact foreign entities.