If Books Could Kill cover image

"Nudge" Part 2: Mr. Nudge Goes to Washington

If Books Could Kill

CHAPTER

The Problem With Choice Architecture

A pilot program in Michigan got 83 people to sign up, but only 10% of them quit smoking. "This is like the whole weird libertarian thing, right? Where they don't want to have any governmental anything" The study that they're referring to is from 2001 and it's of a privatization project in Michigan in the 1990s. But once you pull all of the troubled kids out of public schools, test scores at the public schools go up.

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