If you don't have the proper images and videos of how to portray what the brand means there's no way you're going to sell the product. You can have the best packaging but if people don't know who you are as a brand nowadays maybe five years ago it might have worked. So spend the extra time to send those direct messages to the people that actually care about buying your product. If they've made an indirect message or they've commented on your photo they will 90% of the time purchase if you answer the question that they're asking. That's huge. The reason most people don't do it is just not sexy like who has time to go there to go to trade.
Amar Patel - the supplement genius - has helped build 12 successful supplement brands. On this episode of Inside Look, Amar stopped by and dropped his knowledge of brand building in the supplement industry. Watch now to discover what you should and shouldn’t do while building your very own supplement company - or any brand for that matter!
“The Devil’s in the details”
“Protect your empire”
- Bedros Keuilian
Here’s what you’ll discover:
1:26 - What supplements mean to Amar, and how he used his passion to create his empire
4:15 - What to do - and not to do - while launching a supplement brand
14:53 - How you can grow your supplement brand on different platforms
19:30 - How important influencers can be for any brand’s success
33:00 - How Amar learned and grew in the supplement industry
“It takes 90 days to launch a brand”
“You need insurance. Period.”
“If people don’t know who you are as a brand, you won’t be successful”
“Pay up front”
-Amar Patel