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5min chapter
The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann
Future Proof
Reviving John Lewis: Embracing Emotion and Simplicity
This chapter explores the challenges faced by John Lewis in today's retail landscape, emphasizing the significance of brand fame and emotional connections for customer loyalty. It reflects on the evolution of Christmas advertisements, advocating for a return to meaningful storytelling and simplicity in marketing strategies to engage a wider audience.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode