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Building Community On Social Media In 2023 - Christina Garnett
The Marketing Millennials
The Happy Medium Is Not Taking Yourself Too Seriously
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A lot of brands struggle with either taking themselves too seriously or literally going off the rails for engagement. The happy medium is not taking yourself too seriously, but also not embracing chaos. I love the brands that have been able to do this through meme culture. And so it's just the whole idea of like, you can be playful and not unhinged.
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