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#135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant
Business of Apps Podcast
The Importance of Predicting the Performance of Your Campaign
I think it's a kind of a perfect storm when you have a mobile game that always involves people's kind of emotional reaction to the character. You have an influencer who have a really good report with the audience, with his followers,. And introducing that character, that game to these people can get the best impact performance-wise comparing with other kinds of apps. I didn't say a number. But I guess mobile game has the best chances to give that huge boost. Yeah, this is definitely a impressive number. Now, what are the key takeaways you would like our audience to remember after this episode?
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