3min chapter

The Marketing Millennials cover image

MARKETING MEDICINE SERIES 👨🏼‍⚕️| Prescription for Curing Personalization Pains with Carina Pedersen, Sr. Lifestyle Marketing Manager at IPSY | Episode 5

The Marketing Millennials

CHAPTER

Intro

This chapter explores the hurdles marketers encounter in leveraging first-party data for personalized customer experiences, including data silos and technical obstacles. It offers actionable solutions, particularly highlighting a platform designed to streamline the personalization process across multiple marketing channels.

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