Stacking Growth | The B2B Marketing Podcast cover image

Implementing Modern Marketing Success Metrics | Judy Sheriff

Stacking Growth | The B2B Marketing Podcast

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Unlocking Marketing Operations

This chapter explores the intricacies of marketing operations and the critical need for data tracking from campaigns to revenue generation. It discusses advancements in self-reported attribution, the significance of Statistical Reporting Analysis, and the development of comprehensive dashboards to enhance inbound marketing effectiveness.

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