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Partnership Lessons from Scaling Stripe & Notion from Zero to billions with Cristina Cordova

Traction

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How Do You Predict It All?

Annie Duke: It's hard to predict it all. But I would say the number one thing you should do is talk to your partner about what they predict, right? Because presumably these are like mutually beneficial relationships. So just making sure that you have shared like mutual expectations. And then in terms of trying to predict it, so if it's something like a distribution partnership, then I would definitely look at how many new customers will be referred to us.

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