What's the Impact of Going Past the Transition Phase?

There have been a lot of changes to how products and product reviews are ranking in search results. Gogle is trying to shift etailers towards this merchant centre set up where products can get product knowledge, graft can be ingested through a feed. So i do think we're going to see more movement towards api style indexing and a feed style index for some things. And then other algarithmic shifts to change how they're prioritizing or how they're evaluating and rewarding certain kinds of sights versas others.