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SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
The Sleeping Barber - A Business and Marketing Podcast
Brand Valuation
A substantial amount of a brand's economic or financial value is real, tied up in brand intangible assets. And i don't think the brands are valued the same way across the world. We look at ara branded earnings and use our data basa consumer perceptions to make an adjustment. Yet, we use the data that we get, and we're as objective as possible.
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