How to Win on LinkedIn

James Staley: I was like, okay, this is clearly just like kind of spotty who it works for and who it doesn't. But basically, for the folks that it does work for, hopefully you're in a big enough space where you've got more than one influencer and one of them works. And then you can click on each profile to get their LinkedIn profile. He said these engagers are interested in the topic of the creator you chose. They're likely to engage back if you support them first.