What Are the Biggest Mistakes You're Making?

One big issue I see is that people are still under the notion that you can only rank for like one keyword per page. So focus on really expanding a keyword list to include a lot of those other secondary keywords and targeting those on pages too. As long as the keywords are closely related, you can rank for all right. Like I have collection pages that rank for sometimes nine, 10 target keywords,. And it seems like a lot, but as long as it's all relevant, like you can actually rank for way more than just one primary keyword.