Using a Behavior Flow Report to See How a User Enters a Product

Your goal is always to look at how a user goes from initiating to completing an action. Dave mc clure, the well known venture capitalist who founded 500 start ups, put together a talk called start up metric for pirates. Mc clure suggests breaking down the key behavior steps for your product into these buckets. Each bucket might have more than one metric within it and using this funnel to see how users go from discovering your product to being willing to pay.