3min chapter

Moral Maze cover image

Football: a moral force for good?

Moral Maze

CHAPTER

The State of the British Economy

Football isn't just a cultural asset, it's also become content. Hollywood A-listers have attached turbo boosters to the team in terms of attention economy. That means you've got a massive audience which is more removed from the local community. And they can make demands on what the club is as well. I'm starting to see it as a fascinating metaphor for the state of the British economy. We invented something, and then we somehow got rubbish at it. Why do we think that being a hypocrite in terms of our first love doesn't have a wider impact?

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