How to Calculate a Budget

If you have like an e commerce page, you'll be able to track that pretty well and see how many people are actually adding itscart. So that makes it easier in determining a budget. But for other people who maybe have a longer sale cycle, or maybe have a couple of steps in there, then it becomes a little bit more challenging to say, ok, how much should we spend? This is also where knowing your numbers comes in to play really well, too. It's all about math, and it's all about kind of calculating where those things are going to land.