Franchises and the Evolving Viewer Landscape

This chapter examines the strategic role of established franchises like Star Trek and Star Wars in streaming services, highlighting their appeal to dedicated fanbases. It also discusses how new technologies and audience behaviors are reshaping television experiences, contrasting the engagement tactics of shows like Game of Thrones with more casual viewing of earlier series. Furthermore, the conversation addresses the complexities of adapting legacy properties and the artistic challenges that come with balancing corporate expectations and viewer engagement.