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#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Modern Wisdom
The Lid of the San Pellegrino, the Costly Signal?
Vos has a circular bottle, which means it's difficult to pack away. It would be easier to have something like Evolvik - but is more kind of cubic and rectangular. Even if they haven't seen the logo, people know that that's a bottle of water for seven pounds. The lid of San Pellegrino was once tin-foil encrusted with tortoises before being replaced by aluminium.
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