Is TikTok a Spy Balloon In Your Pants? (368)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Zero-Party Data
A new app called zero-party data lets users connect their account to a list of third parties. The partners are Netflix, Uber, Airbnb, etc., and some others that will get paid for using your first-party data. Joe Rogan: It's just the name is silly because it's not really giving me good signal on intent or brand trust. But if you ask how many people use YouTube to listen to podcasts or to listen to music, it's huge.
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