The Brief and Tumultuous Life of the New UC Logo
99% Invisible
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UC Logo Redesign Mistake #2 - The New Monogram Is Better Than You Think
In early December, the shield like UC monogram hit the blocks and two things happened that set the stage for the burning reaction. The first error on the part of the press really doomed it out of the gate. It sort of strongly implied, I think, to most people that the seal was the before and the monogram was the after.
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