Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Data-Driven Country Music Strategy - Michael Farris, Country Music Association

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Intro

This chapter features a conversation about the interconnections between ticketing strategies in the sports and country music industries. The discussion emphasizes the role of data-driven decisions in improving fan experiences at major events.

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