Episode 182 — Scale Scale Scale
Exponent
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Is There a Limitation on Supply in Digital Advertising?
Facebook doesn't set the price, whereas AT&T might have set the price. If that's a fundamental aspect of society and how you reach consumers, should there be more competition? Maybe because they are the only game in town. There is no limitation on supply when it comes to digital advertising,. This is why, for example, I'm much more concerned about the whole double-click area.
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