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Why It’s So Hard for Us to Subtract

New Books in Psychology

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How to Remove Misconceptions From Your Mental Model

"It's the same process by which my son's belief in Santa Claus evolves, right? I say, you know, he gets a lego set from Santa Claus. And it's like, well, this is confusing," she says. "And so they're starting to shift their beliefs and then by about four o'clock in the morning, the cult leader says it worked."

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